From the first cut I fell in love with editing.  It began with digital radio and dj-ing before discovering promo production over 10 years ago. I now combine skills of research, copywriting, editing, motion graphics, directing and sound design to turn each brief into visually striking and well-targeted promotional content for TV, digital and print.

My work ranges from high-end originated advertising campaigns and brand identity, to content based promos and navigational messages across multiple platforms. Engaging the viewer through great story and stunning design is my passion. I've worked across a wide range of diverse channel brands and picked up some awards along the way.  

As a Swede who works in the UK with plenty of experience of multi lingual/cultural broadcast I’ve developed a good understanding of differing international broadcast requirements, trends and sensitivities.

I am inspired by people, travel, film, advertising, music, art and design in its many forms.  

If you like what you saw please get in touch for availability and rates, or just say Hi!, I´d love to hear from you. 

Thank you for visiting my website.